the secrets of communication

Good People Day – Sarah Jackson

April 3rd, 2009 · 3 Comments · Good People

Today, for those who don’t know it, is Good People Day.  It was created last year by Gary Vaynerchuk as a way of giving some love to someone in your life who is kind of an “unsung hero.” Today, I want to give a huge “good person” shout out for my sister, Sarah Jackson.  Sarah [...]

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How to do Twitter

March 4th, 2009 · 9 Comments · Social Media

I’ve had several people ask me: “How on earth do I use this Twitter thing?” or the even more popular: “I signed up for Twitter but I don’t get it, it seems dumb.”  As someone who enjoys using Twitter, and finds it useful, I’m willing to guide you through the app.  But first you have [...]

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How do I build an audience?

January 27th, 2009 · 4 Comments · The Rules

The answer?  Go get ‘em.  There are two targets for the “go get ‘em” approach: the first is based on your search results, and the second is relationship based. Your search based audience is going to come from having good content on your website, and doing some sort of search engine optimization. You might also [...]

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