Leave a response to this post and tell me: What is the best ad you’ve seen this year that actually lead you to buy something? I’m not looking for the “coolest,” or the “sexiest,” or the “funniest.”  I’m interested in conversion – which ad made you pick up your wallet, and dole out some dough [...]

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You need an audience.  It doesn’t matter if you’re running an ad campaign, or sending a newsletter, your content is useless without people to receive it. When you’re starting off something new, or looking to reach a new group of contacts, you will experience the great temptation.  This is the voice in your head that says: [...]

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