I think that JibJab and Juicy Fruit should definitely team up: http://bit.ly/A8fuE If you haven’t visited the JibJab site, you should definitely go have a look.  A brilliant concept, well executed, with great revenue potential. This is what smart marketing should look like.  When Office Max teamed up with JibJab for the highly viral Christmas campaign “Go Elf Yourself” it [...]

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I’m not a real estate agent. I am, however, one of those “closet real estate addicts” – I pour over MLS listings in my spare time, watch HGTV, and get emailed pricing reports for the major Canadian markets. I am also one of the few Canadians who sold and bought a house within the past [...]

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Leave a response to this post and tell me: What is the best ad you’ve seen this year that actually lead you to buy something? I’m not looking for the “coolest,” or the “sexiest,” or the “funniest.”  I’m interested in conversion – which ad made you pick up your wallet, and dole out some dough [...]

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I pass this billboard on my way to the bus stop (here’s the actual sign).  When I first saw it I thought it was quite clever: each ad has a simple catch-phrase (“the original voicemail,” or “friend request accepted.”)  These Dentyne ads highlight the current social media phenomenon, and point out the superiority of  actual face-to-face [...]

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