strongcaster » dentyne http://strongcaster.com the secrets of communication Mon, 09 Aug 2010 16:03:19 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Clear and clever – but does it make you want to buy gum? http://strongcaster.com/clear-and-clever-but-does-it-make-you-want-to-buy-gum/ http://strongcaster.com/clear-and-clever-but-does-it-make-you-want-to-buy-gum/#comments Sun, 25 Jan 2009 18:58:49 +0000 Justin http://strongcaster.com/?p=27 I pass this billboard on my way to the bus stop (here’s the actual sign).  When I first saw it I thought it was quite clever: each ad has a simple catch-phrase (“the original voicemail,” or “friend request accepted.”)  These Dentyne ads highlight the current social media phenomenon, and point out the superiority of  actual face-to-face time.

I get it.  The message is clear, and the ads are simple.  But do they make you want to buy Dentyne?

A big part of my methodology is making communication simple and clear.  These ads have both those traits, but I’m wondering if they are actually effective in getting people to purchase the product.

Do you think they’re effective?  What could they do to actually increase sales?


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