the secrets of communication

How much does a blue billed duck cost?

January 8th, 2009 · 6 Comments · Faux Pas

A friend of mine recently told me about a series of meetings he’d been a part of.  As a junior staff person he wasn’t able to really participate in discussion; his job was to listen and take notes. The subject of discussion was that the company was sending a notice in the mail to communicate [...]

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Rule #1: Build your own audience

December 28th, 2008 · 4 Comments · The Rules

You need an audience.  It doesn’t matter if you’re running an ad campaign, or sending a newsletter, your content is useless without people to receive it. When you’re starting off something new, or looking to reach a new group of contacts, you will experience the great temptation.  This is the voice in your head that says: [...]

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It’s time for strong communication

December 24th, 2008 · No Comments · Strongcaster

Communication.  You use it in your business and your personal life.  You use it to speak to your team and you use it to sell yourself. The challenge is doing it well. You need help to define, sharpen and deliver your message across a variety of mediums: email, web, print, audio and video. We’re here to [...]

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