the secrets of communication

Clear and clever – but does it make you want to buy gum?

January 25th, 2009 · 10 Comments · Marketing

I pass this billboard on my way to the bus stop (here’s the actual sign).  When I first saw it I thought it was quite clever: each ad has a simple catch-phrase (“the original voicemail,” or “friend request accepted.”)  These Dentyne ads highlight the current social media phenomenon, and point out the superiority of  actual face-to-face [...]

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