the secrets of communication

Why are mass-mailers in love with PS?

April 15th, 2010 · No Comments · Faux Pas, Marketing

Ah, the post scriptum.  Best used at the end of love letters to reinforce the writer’s affection (PS – I love you), these two letters have found a new home.  They are used primarily by banks hawking high interest loans (PS – Act now to take advantage of this generous credit offer!) and by political [...]

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