Note: I originally wrote this post for Mailout Interactive. I used to work for a national charity.  Each month, I would create an email newsletter.  My objective was clear: “I need to inform them!” So I would compile a series of articles on what we’d done in the past month, and what we were about [...]

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The answer?  Go get ‘em.  There are two targets for the “go get ‘em” approach: the first is based on your search results, and the second is relationship based. Your search based audience is going to come from having good content on your website, and doing some sort of search engine optimization. You might also [...]

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You need an audience.  It doesn’t matter if you’re running an ad campaign, or sending a newsletter, your content is useless without people to receive it. When you’re starting off something new, or looking to reach a new group of contacts, you will experience the great temptation.  This is the voice in your head that says: [...]

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