Derek Sivers has a great story on his blog about a musician who booked an ad in a magazine in the hopes of converting 1% of the magazine’s readership into sales.  In this case, 1% would have translated into 10,000 CDs sold.  The result?  4 CDs sold. He ends with this line: “He forgot there [...]

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Just read an interesting post by Ricky Irvine on Advertising, Value, and Meaning. I think he’s spot on, here’s an excerpt: There’s what we can call the Walmart Way, in which value means less expensive, affordable, cheap, or low quality. The driving force determining what we’re willing to trade real money for is a rarely [...]

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