Comments on: Rule #1: Build your own audience http://strongcaster.com/rule-1-build-your-own-audience/ the secrets of communication Wed, 25 Nov 2009 13:12:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Justin http://strongcaster.com/rule-1-build-your-own-audience/comment-page-1/#comment-19 Justin Tue, 27 Jan 2009 16:45:03 +0000 http://strongcaster.com/?p=15#comment-19 Jesse, Yes, that’s my point: there’s no reason to use some silly “marketing list” with one million people on it, when you might only net 10 responses. Far better to go out, hustle, and find your own audience. Jesse,

Yes, that’s my point: there’s no reason to use some silly “marketing list” with one million people on it, when you might only net 10 responses.

Far better to go out, hustle, and find your own audience.

]]> By: jesse http://strongcaster.com/rule-1-build-your-own-audience/comment-page-1/#comment-12 jesse Tue, 27 Jan 2009 02:59:18 +0000 http://strongcaster.com/?p=15#comment-12 .00001% of one million is 10. if you can generate an audience of 10, and serve those 10 exceptionally well, then the word of mouth, which is widely regarded as the best form of advertisement, will carry on to 5 of each of their friends, netting you as many as 50 clients. the beauty of this avenue is that the people interested will contact you because they are already interested. half the work is done. i do agree with one thing though, once you have an audience it's absolutely essential to keep them as close as possible. .00001% of one million is 10.
if you can generate an audience of 10, and serve those 10 exceptionally well, then the word of mouth, which is widely regarded as the best form of advertisement, will carry on to 5 of each of their friends, netting you as many as 50 clients.
the beauty of this avenue is that the people interested will contact you because they are already interested. half the work is done.

i do agree with one thing though, once you have an audience it’s absolutely essential to keep them as close as possible.

]]> By: Doug http://strongcaster.com/rule-1-build-your-own-audience/comment-page-1/#comment-3 Doug Wed, 31 Dec 2008 00:30:50 +0000 http://strongcaster.com/?p=15#comment-3 Building a mailing list of your own is absolutely critical. I literally just started a blog, like this, and began writing and including on my e-mail signatures or on Facebook. I included my e-mail capture forms in the appropriate places. I offer free content for the readers who are serious about subscribing. It's got to be content that is valuable to them regarding your specific niche. I've dropped out of so many newsletters because all they did was sell! No content, just more products. That's a no-no. Give your readers what they want. Build trust with them. They will reward you with loyalty. Building a mailing list of your own is absolutely critical.

I literally just started a blog, like this, and began writing and including on my e-mail signatures or on Facebook. I included my e-mail capture forms in the appropriate places. I offer free content for the readers who are serious about subscribing. It’s got to be content that is valuable to them regarding your specific niche. I’ve dropped out of so many newsletters because all they did was sell! No content, just more products. That’s a no-no. Give your readers what they want. Build trust with them. They will reward you with loyalty.

]]> By: Ben http://strongcaster.com/rule-1-build-your-own-audience/comment-page-1/#comment-2 Ben Mon, 29 Dec 2008 06:40:06 +0000 http://strongcaster.com/?p=15#comment-2 But where do you start? How do you get a group of people interested in what you're doing??? But where do you start? How do you get a group of people interested in what you’re doing???

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