On Apple Podcasts, the number of ratings, downloads, and subscribers you get will determine your podcast's rank. These factors can also improve your chances of being featured in the New & Noteworthy section of the app.
After submitting your podcast to Apple Podcasts, it's important to get as much traction as you can in the first few weeks.
There are five methods that work well for getting reviews:
This is the template I use.
I just got word that my new podcast, [Podcast Name], got accepted into iTunes:
Here's what makes [Podcast Name] unique: it's a show about [topic] for [this type of person]. Every [day, week, month] I'll be sharing [episodes like this].
But I need your help.
The first week in Apple Podcasts is crucial for a podcast's launch. If the show gets enough subscribes + downloads + reviews during this time, it has a high chance of being featured. This help many more people hear about the show.
Could you leave a rating for the show? Heres the link.
(If you're able to subscribe + download a few episodes that would really help too!)
Thanks in advance,
PS: [personal notes]
The key is to make it personal! Write to the people you know individually. It takes more time to do this work manually, but you'll get a much higher response rate.
"How do I get into Apple Podcast's top ten?" is a question we get a lot. It's a difficult question to answer because the charts are really competitive. (It's akin to asking: "how do I get my movie to be a top-ten box office hit?)
The folks at Chartable have written a great guide on what it takes to get into the top ten on Apple Podcast charts.
They highlight three techniques used by popular podcasts:
When I was at the XOXO Festival, Dan Misener (from Pacific Content) really impressed the importance of leveraging your existing audience and network to promote your show.
"Mozilla has a podcast. They also have a homepage that is viewed by millions of people. Where's a good place for them to promote their IRL show? ON THEIR HOMEPAGE!"
There are really only two ways to build your podcast's audience:
Building your own audience takes time, but it's worth doing!
Likewise, investing in networking, and building contacts in your niche can also be helpful as you seek to grow your show.
Finally, if you look at the top charts they all have one thing in common: they have good content! All the promotion in the world won't help a show that isn't interesting, entertaining, surprising, or compelling.