Just read an interesting post by Ricky Irvine on Advertising, Value, and Meaning. I think he’s spot on, here’s an excerpt:

There’s what we can call the Walmart Way, in which value means less expensive, affordable, cheap, or low quality. The driving force determining what we’re willing to trade real money for is a rarely possible combination of best quality and lowest price. This is shameful.

Go and check out his blog: Dressed in Value.