To upload a podcast, and have it distributed on Apple Podcasts, Spotify, Google Podcasts, Overcast, Pocket Casts, and others, you’ll want to follow these steps:
The whole process looks like this:
Some people think you upload your podcast directly to Apple Podcasts / iTunes. That's not how it works! Apple (and the other podcast players) read your RSS feed and point to your audio files. It's up to you to host them.
That's why you need a podcast hosting platform. It's the hub for your podcast. For example, Transistor will store your MP3 files, generate your RSS feed, host your podcast's website, and help you distribute your show to the world.
Additionally, a good podcast host will give you statistics on your podcast. They look like this:
Some podcast hosting platforms, like Transistor, will also show you what apps people are using to listen to your show.
For example, my friend Jon and I host a podcast called "Build your SaaS." This is what our stats look like:
If you want to publish your podcast on multiple platforms you'll need: