Note: I originally wrote this post for our company blog at Mailout Interactive Inc. At our recent workshop, I was speaking to the idea that readers will always prefer one simple message as opposed to many.  I also mentioned that most readers spend only 51 seconds per email.  One of our workshop participants stood up [...]

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Note: I originally wrote this post for Mailout Interactive. I used to work for a national charity.  Each month, I would create an email newsletter.  My objective was clear: “I need to inform them!” So I would compile a series of articles on what we’d done in the past month, and what we were about [...]

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Good communication guidelines: 1) when writing = 3 main points on 1 page. 2) when speaking = 3 main points in under 15 minutes.

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When Miles Libbey says that Yahoo “defines spam as anything users don’t want in their inbox” he is revealing that email recipients play a big role in affecting spam filters. Yahoo, and other ISPs, receive this information primarily through complaints: when a user clicks the “this is spam” button in their email software, it creates [...]

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Have you ever received an email that didn’t quite look right? When Microsoft released Outlook 2007, they changed the way that it displayed HTML. Instead of using Internet Explorer as it’s “rendering” engine, they started using Word. The idea was that if you sent an email from Outlook 2007 to someone else using Outlook 2007, [...]

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