Derek Sivers has a great story on his blog about a musician who booked an ad in a magazine in the hopes of converting 1% of the magazine’s readership into sales.  In this case, 1% would have translated into 10,000 CDs sold.  The result?  4 CDs sold.
He ends with this line: “He forgot there was [...]

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I can’t believe that this video was not an ad for Southwest Airlines.
If it was, I think it’s brilliant (especially the last line: “you can not get that on United, lemme tell you that!”)
If it wasn’t, it’s a lucky bit of exposure.

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I think that JibJab and Juicy Fruit should definitely team up: http://bit.ly/A8fuE
If you haven’t visited the JibJab site, you should definitely go have a look.  A brilliant concept, well executed, with great revenue potential.
This is what smart marketing should look like.  When Office Max teamed up with JibJab for the highly viral Christmas campaign “Go Elf Yourself” it received over [...]

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I’m not a real estate agent. I am, however, one of those “closet real estate addicts” – I pour over MLS listings in my spare time, watch HGTV, and get emailed pricing reports for the major Canadian markets. I am also one of the few Canadians who sold and bought a house within [...]

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Just read an interesting post by Ricky Irvine on Advertising, Value, and Meaning. I think he’s spot on, here’s an excerpt:
There’s what we can call the Walmart Way, in which value means less expensive, affordable, cheap, or low quality. The driving force determining what we’re willing to trade real money for is a rarely [...]

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Leave a response to this post and tell me: What is the best ad you’ve seen this year that actually lead you to buy something?
I’m not looking for the “coolest,” or the “sexiest,” or the “funniest.”  I’m interested in conversion – which ad made you pick up your wallet, and dole out some dough for [...]

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I pass this billboard on my way to the bus stop (here’s the actual sign).  When I first saw it I thought it was quite clever: each ad has a simple catch-phrase (“the original voicemail,” or “friend request accepted.”)  These Dentyne ads highlight the current social media phenomenon, and point out the superiority of  actual face-to-face [...]

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