Ah, the post scriptum.  Best used at the end of love letters to reinforce the writer’s affection (PS – I love you), these two letters have found a new home.  They are used primarily by banks hawking high interest loans (PS – Act now to take advantage of this generous credit offer!) and by political [...]

[Read more →]

Design is important… BUT obsessing over a design, without just “getting on with it” and delivering some content is a huge mistake.

[Read more →]

When Miles Libbey says that Yahoo “defines spam as anything users don’t want in their inbox” he is revealing that email recipients play a big role in affecting spam filters. Yahoo, and other ISPs, receive this information primarily through complaints: when a user clicks the “this is spam” button in their email software, it creates [...]

[Read more →]

A friend of mine recently told me about a series of meetings he’d been a part of.  As a junior staff person he wasn’t able to really participate in discussion; his job was to listen and take notes. The subject of discussion was that the company was sending a notice in the mail to communicate [...]

[Read more →]