If you publish content to Facebook, Twitter, an email newsletter, and a print newsletter you should only be writing your content once in one place: your blog.  The beauty of a blog that generates an RSS feed is that your content becomes portable.  No need to copy and paste.  No need to wrack your brain [...]

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1. Someone has posted your link on Facebook or Twitter: there’s nothing like getting a personal recommendation.  Plus, there’s something about seeing a link in my “stream” that makes me want to click it. I can’t help myself.
2. Your site design is clean and uncluttered: I don’t care how good your content is, if [...]

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